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UK European Consumer Centre

CMA encourage travel and holiday businesses to check in on their terms

Small print. Big difference

It can be easy to overlook terms and conditions in the busy day-to-day running of a business. The Competition and Markets Authority (CMA) has previously found that less than half of UK businesses know the rules on unfair terms well and on average, only review their terms every four years.

The ‘Small print. Big difference.’ campaign from the CMA is helping travel and holiday businesses understand the rules on unfair terms and is encouraging them to check in on their terms to make sure that they are fair. Businesses can find a range of resources available at

There are many advantages to having transparent, up-to-date and fair terms. They can:

  • help prevent disputes with your customers, saving time and money
  • boost your reputation and the chances of repeat business from your customers
  • differentiate your business, making it unique so that it stands out from the crowd
  • protect your business; even if a customer has signed up to an unfair term, it is not legally binding, whereas fair terms will bind them and give your business legal protection.
Sign up for alerts from the CMA and learn more with the handy resources available at


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